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Will raised prices end Titans’ sellout streak?

Will raised prices end Titans’ sellout streak?

NASHVILLE, Tenn. –- The Titans will raise prices on 19 percent of the seats in LP Field for the 2014 season, per Jim Wyatt of The Tennessean.

That won’t sit well with the segment of the fan base who will see it on their invoices, though the Titans’ average ticket price will still remain among the lowest in the NFL.

While the Titans are selling new hope with Ken Whisenhunt and a new staff in place, Nashville and Middle Tennessee are largely disenchanted with a team that followed up a 6-10 2012 season with big changes and only improved by one win.

That said, the team’s sellout streak of 154 games — every one played at what is now LP Field — could well keep going.

It’s harder and harder for even good teams to fill their buildings because cost, convenience and HD TVs serve as magnets that can pull people to their couches.

But two things will work in the Titans’ favor.

I wrote about one of them in December. The vast majority of seats at LP Field are season tickets, and season-ticket holders have invested in PSLs. Stop buying the season tickets, and a customer basically sacrifices the investment in the personal seat licenses.

Also significant in 2014 is the home schedule.

Outside of the AFC South, Tennessee will host teams who generally rate as big draws and who have fans everywhere: the Dallas Cowboys, New York Giants, New York Jets, Pittsburgh Steelers and Cleveland Browns.

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